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Experience is the new Battlefield. Join Yoli as she keynotes B2B Marketing Ignite US May 27-28
In this episode I talk about 5 concepts I learned working for a portal MSN over 20 years ago that still apply today. Portals drove a lot of the innovation and understanding we have today about what makes a site a destination. Website: http://www.yolichisholm.com Podcast: http://podcast.yolichisholm.com Facebook: http://www.facebook.com/iamyolichisholm Twitter: http://www.twitter.com/yolichisholm Instagram: http://www.instagram.com/yoli.chisholm
In this episode I talk about 2 keyword research tools you can use to find the best keywords to use to optimize your blog and video content so that they rank in the 2 biggest search engines in the world. Website: http://www.yolichisholm.com Podcast: http://podcast.yolichisholm.com Facebook: http://www.facebook.com/iamyolichisholm Twitter: http://www.twitter.com/yolichisholm Instagram: http://www.instagram.com/yoli.chisholm
In this episode I talk about advertising costs in traditional and modern digital channels including TV, Radio, OOH, Google, Facebook, Instagram, Twitter & Podcasts and give you some of the key things you need to consider as you develop your advertising strategy. Keep in mind there are many more channels and Ad types than mentioned […]
In this episode I talk about how we have a not so surprising industry to thank for the acceleration of many innovations we take for granted today. And I share the advice I once gave to one of the biggest players in the space. Excerpt from the Guardian: 1980s, the internet was frequented by four […]
I had an opportunity to write a piece for the folks at MarTech Advisor to share my reflections on the last decade… As an old marketing “G” aka digital gangster… it’s so cool to finally be at 2020… for the last decade all our stats and charts have been tracking towards what X will have […]
[Excerpt from recent interview in SocialMediaAge.com] Where do you see social media going in the next decade starting 2020? We’re making a massive societal shift from the broadcast mindset to a conversational mindset. Some brands are already great at creating a human, personalized way of talking to people but it’s not pervasive, and it’s not […]
What will the impact of Google ending 3rd party cookies tracking be? We look at what it means for Brands, Advertisers and the Ad networks. How 3rd party cookies work and who the winners and losers will be. What Googles Privacy Sandbox is and what developers will need to do to prepare for the changes.
In this episode I talk about about the basics of B2B Marketing and driving demand generation – the mistakes people make with CAC, the hard thing about the Growth + Sales motion, the debate around Brand vs Demand Gen and the tactics with the fastest close rates. Listen to the podcast : http://podcast.yolichisholm.com Connect on […]
In this episode I talk about the 3 types of social and the connection to direct traffic. For some of you who are new to marketing you might not be aware of this nuance around direct traffic. Podcast: podcast.yolichisholm.com Connect with Yoli: https://bio.fm/yolichisholm To learn more about Yoli Chisholm visit http://www.yolichisholm.com [UNFORMATTED UNEDITED TRANSCRIPT] hey […]
Yoli Chisholm is the Author of the book Crushing Corporate She writes thought pieces on the intersection of technology and popular culture as well as topics related to career development. She coined the term “Corporate Career Anthropologist” having studied high performing teams at 10+ startups and enterprises and mentoring MBA students and young professionals. As the Author of Crushing Corporate Yoli brings to her writing a point view on intrapreneurship and entrepreneurship having experienced different corporate cultures at 10+ corporations including consulting for the technology industry to working for the Danish Embassy over a 20-year career span. She also founded the idea lab Welearnlive.com where she taught and collaborated with entrepreneurs helping them bring ideas life. A business “backbone builder” with deep marketing innovation roots. Seeking to motivate in ways that deliver measurable transformation to organizations and people striving to excel.
Yoli will be a keynote speaker at Saastr 2020. She leverages her years of corporate experience to talk to students, young and seasoned professionals, women and policy makers on topics of Career Development, Diversity & STEM education, Yoli also has been asked to share her insights and experience on the topics of Digital Transformation, Advertising, Integrated marketing strategies & Demand Generation. She has talked everything marketing at events like INBOUND, Digiday, Seattle Interactive Conference, SXSW and more. Beyond digital marketing Yoli is an intellectual following in the footsteps of her grand-father and teacher to Nelson Mandela, Z. K. Matthews who helped shape the minds of many who went on to become Presidents of various African nations. She has a passion for the impact of culture as a lever to optimize business performance and speaks on the topic in her TEDx talk “Are you a strong Tree?”
“Yoli is an expert speaker and motivator. Her perspective shared on MLK Day at Microsoft and to the NAACP Youth Development Program was beyond insightful, encouraging, and garnered thought far beyond the day of the event. Yoli’s message is one of hope and confidence and leaves one to ponder are they doing enough. I would recommend Yoli as a motivational speaker and asset to any organization looking to generate unique forward thinking thought processes in trying to close the gap on engaging its employees; or an organization driven to motivate youth.”
“Speaking with Yoli is a breath of fresh air. I came to her for advice on our startup and she was open and inviting. We chatted for a full hour and she was very thorough in her responses. I learned so much for her feedback and it was awesome to have the opportunity to learn from her. Here’s to hoping there’s more people like her in the industry!”
“Yoli is an amazing and talented marketer who is deeply experienced in online media, affiliate programs, and customer acquisition. Yoli is the kind of marketer who is able to build a business — someone for whom marketing is a selling activity. IMO, Yoli is an indispensable marketing professional — the most talented and capable marketer I’ve ever met, with a strong drive to succeed and build businesses.”
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Recent and upcoming events
| Date | City / State | Venue | Event |
|---|---|---|---|
| June 22, 2020 | Cannes | Palais des Festivals et des Congrès | Cannes Lions 2020 |
| March 13, 2020 | Austin | Austin Convention Center | SXSW 2020 |
| March 10, 2020 | San Jose | San Jose Convention Center | SaaStr 2020 |
| February 13, 2019 | Yale Club NY | 1:1 Relevance at Global Scale | |
| March 7, 2019 | Austin Convention Center | Austin, TX | SXSW |
| January 23, 2019 | San Francisco | Twitter HQ SFO | Twitter HQ Visit |
| January 31, 2019 | New York | Twitter HQ NYC | Modern Customer Care Panel |
| January 10, 2019 | New York | Maggy London Showroom | #MaggyMingle Women Who Make a Difference Series |
| December 4, 2018 | https://explore.sprinklr.com/how-digital-is-transforming-customer-care.html | Webinar: How Digital is Transforming Customer Care | |
| November 7, 2018 | Javits Center | Javits Center | Digital & Social Marketing Conference #DMWF |
We’ve all read the stats and they’re not great! 50% of small businesses don’t make it to 5 years. 90% of tech startups will fail. Yet many new to the workforce and seasoned corporate professionals will yearn to take the plunge dreaming of entrepreneurship. Many will waste years in a corporation in a holding pattern instead of using the time in a corporation learning how to build one. Did you know that the average age of most successful entrepreneurs is 40 with at least 6 years industry experience? What if instead of pushing people to become entrepreneurs first, we enabled professionals to be better corporate entrepreneurs’ aka intrapreneurs – would the results be more successful entrepreneurs? The objective of this book is to change the perspective on working in a corporation and provide guidance on how to begin acting and thinking like an entrepreneur while working in a corporation.
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As the Marketer and Speaker - Yoli is available for Keynotes, panel discussions, podcasts, interviews, guest appearances and more on Modern Marketing, Digital Transformation and the impact of technology in marketing performance management.
As the Author - Yoli talks to women, young people and professionals about navigating the corporate world with intention.
As the Advisor - Yoli is interested in Advisory roles for Technology businesses BtoC and BtoB where she can provide guidance on growth and go to market strategies.
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