Currently Marketing Vice President at Sprinklr - the worlds #1 Enterprise Social Media Management Platform used by the world’s most valuable brands including: Allstate, McDonald’s, Lenovo, Microsoft, Nike, Signify, Procter & Gamble, Samsung, Santander, SAP, Shell, Verizon, and Visa. Yoli Chisholm is an Award winning marketing Executive with 20+ years experience working with and for some of the world’s most valuable brands including Microsoft and eBay as well as leading pioneers in specific verticals including Sprinklr.com, STEAMRole.org, Points.com, Lavalife.ca, Chapters.ca. Her career has spanned industries from technology, retail, e-healthcare, dating, travel to tele-communications in multiple markets globally. With expertise selling into the government, enterprise organizations, SMB’s and even NGO’s having spent time working for the Danish Embassy. As a revenue marketer Yoli helps companies develop and market new products, apps and services. Under Yoli’s leadership, Microsoft launched new vertical media channels for MSN acquiring Canada’s leading retail companies as customers. Working at eBay Yoli growth hacked innovative marketing technology designed to increase new customer activation. At Points.com Yoli increased user activation by 300% by developing a new customer experience working with the world’s leading airline, hotel and credit card companies. At Lavalife.com Yoli launched new mobile apps partnering with Verizon, T-Mobile, Sprint, Bell etc. Recruited back to Microsoft, Yoli improved their central marketing organization’s digital marketing impacting their multibillion dollar enterprise business. At Sprinklr she oversees all digital touchpoints in the buyers journey driving customer acquisition, Content marketing, Advertising, Partner Marketing and Public Relations.
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