Crushing Corporate

Yoli Chisholm who has 20+ years corporate experience working for tech leaders Microsoft, eBay, Sprinklr and more across multiple industries reveals how behaving like an entrepreneur within a corporation can accelerate your career within the company and prepare you for entrepreneurship outside of the corporation.   We’ve all read the stats and they’re not great! 50% of small businesses don’t make it to 5 years. 90% of tech startups will fail. Yet many new to the workforce and seasoned corporate professionals will yearn to take the plunge dreaming of entrepreneurship. Many will waste years in a corporation in a holding pattern instead of using the time in a corporation learning how to build one. Did you know that the average age of most successful entrepreneurs is 40 with at least 6 years industry experience? What if instead of pushing people to become entrepreneurs first, we enabled professionals to be better corporate entrepreneurs’ aka intrapreneurs – would the results be more successful entrepreneurs? The objective of this book is to change the perspective on working in a corporation and provide guidance on how to begin acting and thinking like an entrepreneur while working in a corporation. Reading this book will help you:

• Understand the role people with corporate experience have played in some of the most successful Unicorn startups like Facebook and Google.
• Consider the role adequate corporate experience plays in getting VC funding and credibility.
• Hear about how traditional “learning the ropes” has impacted the careers of people like Gary Vaynerchuk, Oprah Winfrey, Jay-z, Jeff Bezos and Howard Shultz.
• Learn about the types of companies that prepare employees to lead other companies.
• Compare the success rates of Corporate Entrepreneurship vs. Startups Because the book will: Provide practical knowledge on the skills and practices to adopt to become an intrapreneur.
• Delve into examples of companies that have formal corporate entrepreneurship programs and their impact.
• Provide guidance on when to know you are ready to become an entrepreneur.

Currently Marketing Vice President at Sprinklr - the worlds #1 Enterprise Social Media Management Platform used by the world’s most valuable brands including: Allstate, McDonald’s, Lenovo, Microsoft, Nike, Signify, Procter & Gamble, Samsung, Santander, SAP, Shell, Verizon, and Visa. Yoli Chisholm is an Award winning marketing Executive with 20+ years experience working with and for some of the world’s most valuable brands including Microsoft and eBay as well as leading pioneers in specific verticals including Sprinklr.com, STEAMRole.org, Points.com, Lavalife.ca, Chapters.ca. Her career has spanned industries from technology, retail, e-healthcare, dating, travel to tele-communications in multiple markets globally. With expertise selling into the government, enterprise organizations, SMB’s and even NGO’s having spent time working for the Danish Embassy. As a revenue marketer Yoli helps companies develop and market new products, apps and services. Under Yoli’s leadership, Microsoft launched new vertical media channels for MSN acquiring Canada’s leading retail companies as customers. Working at eBay Yoli growth hacked innovative marketing technology designed to increase new customer activation. At Points.com Yoli increased user activation by 300% by developing a new customer experience working with the world’s leading airline, hotel and credit card companies. At Lavalife.com Yoli launched new mobile apps partnering with Verizon, T-Mobile, Sprint, Bell etc. Recruited back to Microsoft, Yoli improved their central marketing organization’s digital marketing impacting their multibillion dollar enterprise business. At Sprinklr she oversees all digital touchpoints in the buyers journey driving customer acquisition, Content marketing, Advertising, Partner Marketing and Public Relations.

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Yoli on Digital Demand Transformation