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A seasoned innovator with a unique approach to business ...
Yoli Chisholm is the Author of the book Crushing Corporate She writes thought pieces on the intersection of technology and popular culture as well as topics related to career development. She coined the term “Corporate Career Anthropologist” having studied high performing teams at 10+ startups and enterprises and mentoring MBA students and young professionals. As the Author of Crushing Corporate Yoli brings to her writing a point view on intrapreneurship and entrepreneurship having experienced different corporate cultures at 10+ corporations including consulting for the technology industry to working for the Danish Embassy over a 20-year career span. She also founded the idea lab Welearnlive.com where she taught and collaborated with entrepreneurs helping them bring ideas life. A business “backbone builder” with deep marketing innovation roots. Seeking to motivate in ways that deliver measurable transformation to organizations and people striving to excel.
Most recently Yoli participated in a panel discussion on the future of Work at the WorkingNation.com TownHall. She leverages her years of corporate experience to talk to students, young and seasoned professionals, women and policy makers on topics of Career Development, Diversity, STEM education, Yoli also has been asked to share her insights and experience on the topics of Digital Transformation, Advertising, Integrated marketing strategies, Social Media Strategies. She has talked everything marketing at events like INBOUND, Digiday, Seattle Interactive Conference, SXSW and more. Beyond digital marketing Yoli is an intellectual following in the footsteps of her grand-father and teacher to Nelson Mandela, Z. K. Matthews who helped shape the minds of many who went on to become Presidents of various African nations. She has a passion for the impact of culture as a lever to optimize business performance and speaks on the topic in her TEDx talk “Are you a strong Tree?”
“Yoli is an expert speaker and motivator. Her perspective shared on MLK Day at Microsoft and to the NAACP Youth Development Program was beyond insightful, encouraging, and garnered thought far beyond the day of the event. Yoli’s message is one of hope and confidence and leaves one to ponder are they doing enough. I would recommend Yoli as a motivational speaker and asset to any organization looking to generate unique forward thinking thought processes in trying to close the gap on engaging its employees; or an organization driven to motivate youth.”
“Speaking with Yoli is a breath of fresh air. I came to her for advice on our startup and she was open and inviting. We chatted for a full hour and she was very thorough in her responses. I learned so much for her feedback and it was awesome to have the opportunity to learn from her. Here’s to hoping there’s more people like her in the industry!”
“Yoli is an amazing and talented marketer who is deeply experienced in online media, affiliate programs, and customer acquisition. Yoli is the kind of marketer who is able to build a business — someone for whom marketing is a selling activity. IMO, Yoli is an indispensable marketing professional — the most talented and capable marketer I’ve ever met, with a strong drive to succeed and build businesses.”
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Recent and upcoming events
| Date | City / State | Venue | Event |
|---|---|---|---|
| October 2, 2018 | Boston, MA | Morris Auditorium | Working Nation Townhall |
| October 1, 2018 | New York, NY | Convene | Pinstitute |
| September 25, 2018 | San Francisco, CA | Moscone Center | Dreamforce |
| October 25, 2017 | Javits Center | Javits Center | BizBash Live NY |
| September 25, 2017 | Boston, MA | Boston Convention & Exhibition Center | INBOUND – Crushing Corporate Talk |
| April 18, 2017 | Carleston, SC | Charleston Marriot | Digiday Brand Summit |
| March 12, 2017 | Austin, TX | SXSW Bookstore 3rd level | Crushing Corporate Book Signing |
| March 11, 2017 | Austin, TX | SXSW Job Market | Crushing Corporate Booth |
| March 11, 2017 | Austin, TX | Omni Hotel Austin | Tech Mentors Breakfast |
| March 10, 2017 | Austin, TX | Blanco | Marketing Influencers Fireside Chat |
We’ve all read the stats and they’re not great! 50% of small businesses don’t make it to 5 years. 90% of tech startups will fail. Yet many new to the workforce and seasoned corporate professionals will yearn to take the plunge dreaming of entrepreneurship. Many will waste years in a corporation in a holding pattern instead of using the time in a corporation learning how to build one. Did you know that the average age of most successful entrepreneurs is 40 with at least 6 years industry experience? What if instead of pushing people to become entrepreneurs first, we enabled professionals to be better corporate entrepreneurs’ aka intrapreneurs – would the results be more successful entrepreneurs? The objective of this book is to change the perspective on working in a corporation and provide guidance on how to begin acting and thinking like an entrepreneur while working in a corporation.
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As the Marketer and Speaker - Yoli is available for Keynotes, panel discussions, podcasts, interviews, guest appearances and more on Modern Marketing, Digital Transformation and the impact of technology in marketing performance management.
As the Author - Yoli talks to women, young people and professionals about navigating the corporate world with intention.
As the Advisor - Yoli is interested in Advisory roles for Technology businesses BtoC and BtoB where she can provide guidance on growth and go to market strategies.
Watch Yoli on the power of ancestry
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